Brookson, a specialist accountancy and support services provider has chosen Liveperson as a strategic partner to provide live web chat capabilities for Brookson’s website.
The software allows Brookson’s new business consultants to interact with prospective customers as they browse Brookson’s website. Prospective customers invariably have questions on a wide variety of issues that need to be answered before making a decision about whether self employed working is for them. Self employed working may not be the best option; working through Brookson’s umbrella company is a popular option. Liveperson allows consultants to expand on the guidance provided online so visitors can make an informed choice about the way of working that suits their individual needs.
With Liveperson Brookson’s consultants are able to engage with prospective customers as they read the website page by page. Brookson want to make life simpler and easier for Limited Company and sole trader professionals therefore they are looking to engage in a way that best suits the individual. Some individuals prefer to chat online because it may be impractical to have a conversation at that time or it may be that online chat is their preferred method of contact.
Head of New Business, Andrew Sloan commented: “In today’s climate, self employedprofessionals browse the internet to find accountancy services. By utilising this contact method, discussing the content as they read through the website, we are able to provide prospective customers with a clear understanding of why Brookson is so different to the services offered by a traditional high street accountant.”
This latest service improvement is another in a long line of technological enhancements to the Brookson service in recent months. Brookson’s stated strategy is to “revolutionise the small business accountancy market” and the web plays a significant part in this strategy both in terms of winning new customers and servicing the needs of existing customers.
Brookson’s service is ideally suited for individuals looking to set up in business, either as a sole trader or through a limited company. Business owners often require more support from their accountant than just the completion of year-end accounts and tax returns. Brookson provide a variety of online tools, such as financial statements, that keep the business owner in financial control of their business and working compliantly. Online chat complements a service that relies on clever use of the web.