Attraction World, the leading supplier of attraction tickets to travel agents in the UK, has chosen an accounts system and document management software from Access to help it manage its high volume transaction business. The ambitious company, which was established in 2006, will see a turnover of £63m this year and expects this to rise to £90m by 2014.
Deborah Spence, financial director for Birmingham-based Attraction World, commented, “We’re processing more than half a million transactions each year and we’re expecting this to grow significantly. The business needs a robust solution that can easily process such huge volumes and will integrate with our bespoke front-end travel system, incorporating the latest e-ticket technology. “Access Dimensions will provide us with an accurate, central reporting system to help automate processes and reduce the time taken to produce monthly Board packs. It will cut rekeying of information and duplication of effort, helping us to reconcile data between the finance and travel systems.”
Attraction World, which employs 45 staff, currently has a bespoke travel system which the in-house team will integrate with Access Dimensions. Longer term, the company will look to use Access’ Dashboard solution to manage and monitor KPI’s more effectively.
Attraction World is one of the world’s leading theme park and attraction ticket specialists. It supplies product to many of the world’s leading travel brands including Thomas Cook and Thomson Holidays. Since it started in 2006, Attraction World has enabled more than two million customers to pre-book attractions in more than 40 countries worldwide. This includes everything from Alton Towers and Warwick Castle to magical trips to Walt Disney World Resort in Florida and desert adventures in Dubai.