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Brookson Completes 2010 Strategic Recruitment Programme

Brookson, a leading tax accountant and support services provider, has completed its strategic recruitment drive to help strengthen its existing senior team in preparation for extensive 2010 growth plans.

The senior management team appointments consist of new sales and marketing director, Chris Bowden, head of group marketing, Sandi Rowley, and head of new business, Andrew Sloan. These sales appointments together with recent appointments in operations and IT build on Brookson’s tax accountant expertise to create a team with the appropriate depth of experience to achieve its growth plans.

Chris Bowden, 42, has over 20 years experience in global logistics, specialising in corporate account management and sales. Chris joins from FedEx where he managed large multinational, global accounts including Rolls-Royce, Microsoft, Dell and HP.

Appointed to communicate the development and modernisation of Brookson services through numerous new marketing channels, Chris will reaffirm Brookson’s commitment to support its customers with the latest technological innovations.

Chris will be challenged with building multi channel strategies across all Brookson service lines including limited company, sole trader and umbrella company service lines.

Sandi Rowley is a highly accredited B2B marketer and joins the Brookson team from Alliance and Leicester commercial banking, with over 21 years of direct marketing experience in the finance industry. Tasked with ambitiously growing the business through the integration of key marketing channels, Sandi will be using direct and digital strategies to support new initiatives that will position the company at the forefront of accountancy services. Sandi’s experience at A&L marketing products and services to entrepreneurs looking to set up a business will be invaluable to Brookson.

Via EPR Network
More Accounting press releases

Brookson Purchases The Latest In Customer Relationship Management Software

Brookson, a leading accountancy provider, has purchased the latest in customer relationship management (CRM) software from K3 Business Technology Group (K3).

Brookson Purchases The Latest In Customer Relationship Management Software

Brookson will use the system to drive new business through highly structured sales and marketing campaigns and it is anticipated that the system will assist the company to grow its customer base from the current 9,000 to 16,000 in three years time.

As a contractor accountant, Brookson is targeting self-employed professionals trading through a Limited company or as a self employed sole trader. Brookson will also target temporary workers that do not want to run their own business but would benefit from working as employees through Brookson’s umbrella company.

The new Microsoft Dynamics product replaces an in-house bespoke solution and is a major step forward in technology for the Warrington-based firm. It will integrate seamlessly with Brookson’s other Microsoft technology. This will provide a unique technological platform to support and focus the company’s sales efforts, allowing much greater levels of organisation so that each campaign is processed systematically.

Lee Kingshott, IS Director for Brookson, commented: “We recognise the benefits that an effective CRM management can give to our business and we are always looking for efficient ways to improve our systems. It is this innovative approach that has contributed to our continued success and we look forward to the ongoing development of the relationship with K3.”

“Brookson presents a perfect opportunity for utilising the latest in CRM technology. The system designed by K3 will enable the company to focus its sales activities by enabling more effective use of its extensive limited company and self employed sole trader prospect databases. Information will flow more freely throughout the company and there will be tighter integration with its other Microsoft technology,” said Maggi Fraser, general manager of K3 Business Technology Group.

The system is now in place and has been used throughout Brookson’s recent Revolution campaign, which was launched through eye-catching direct mailshots and emails, targeting those currently running their own business and those looking to set up a business. The campaign makes business owners aware of a service that is far removed from the traditional tax accountancy service they may currently use.

Via EPR Network
More Accounting press releases